Established in 2004, DECO Australia is the brainchild of CEO and visionary Ross Doonan.
With years of experience as the CEO of a successful commercial aluminium finishing company, Ross saw potential in groundbreaking new powder coating sublimation technology that had been developed in Italy. After travelling to Italy to learn more about these processes, Ross made the bold decision to start his own aluminium photo imaging business.
Ross’s philopshy was simple – to deliver a high quality, durable finish for aluminium building products whilst also deliverying exceptional quality service to his customers. And so, with a new sublimation machine in tow, Ross started DECO.
Pictured above: The Doonan Family (left to right: Meika, Ella, Ross, Clare and Alison Doonan)
Ross was joined in his venture by eldest daughter Meika, and they set up a small premises in Mittagong, NSW. With a firm belief in their product and drawing confidence from other family business success stories, the Doonans navigated their new business through difficult early stages and the Global Financial Crisis. Sisters Ella and Clare soon joined them at the helm, with Ella using her creative talents to get their marketing off the ground. Youngest sister Clare started off helping out in the factory during school holidays, but quickly rose up the ranks to become factory manager. Ross’s wife Alison soon followed, lending a helping hand with sample preparations. Together, the Doonan family team were ready to take on whatever challenges were thrown at them.
As the tough early years receded, the new technology and their leading timber grain powder coating finish, DecoWood, began to create a wave of excitement in the architectural and building industries. The Doonan family had found their ground, and business picked up. The company rebranded to Decorative Imaging and moved to Chipping Norton, creating a range of specialised aluminium building products including DecoClad, DecoBatten, DecoSlat and DecoDeck. Once Decorative Imaging hit its stride, they expanded out from woodgrain finishes to include other powder coated aluminium products, including DecoSplash, a line of decorative kitchen and bathroom splashbacks, and DecoSign, anti-graffiti signs.
No longer just an imaging business, Decorative Imaging rebranded to DECO in 2018 with the help of Ella’s creative skills and strategic thinking. They also moved to a brand new location in Minto NSW whilst also estabishing their new arm, Deco Industrial – a new range of protective metal coatings and finishing techniques to complement their ever-expanding architectural range.
As it moves into a new era, DECO continues to be an innovator in aluminium building products and metal finishing technologies.