Project Profile: AFI Branding

Victoria

Product: ARCHIFrame - illuminated display signage

Colour: DecoWood® and DecoVogue Finishes

Unique retail display systems stand out from the crowd with the latest bespoke finishes by DECO.

AFI Branding is Australia's largest fabric signage printer and manufacturer, providing brand displays, signage and activations for the retail, events and exhibition industry.

In 2008, AFI launched ReFrame - an aluminium extrusion and fabric system which opened up a range of innovative and cost effective display opportunities. Traditionally, with systems like this, the frame (aluminium extrusion) takes a back seat and the fabric skin (with brand graphics printed on) is the hero. AFI Branding saw an opportunity to flip this on its head and launched ARCHIFrame, a unique Australian-made product that brings the frame to the forefront, making it a design feature with DECO's range of powder coat finishes.

AFI selected a range of DecoWood® and DecoVogue finishes for the launch of the new product. The result is a finish that not only adds a different look and feel to a display, but one that also provides durability. From contemporary timbers to polished concrete, DECO's premium finishes help provide an enhanced brand display and consumer experience.

For more information on DECO's powder coat finishes and the complete range of available colours, please click here or fill out our contact form to discuss your project with a DECO team member.

This project profile was written in collaboration with AFI Branding.

About ARCHIFrame

ARCHIFrame is offered as single, double-sided or illuminated panels across a range of sizes.

The silicone-edged graphic skins are easy to replace and update, making it more viable for brands to update displays depending on the current campaign or message.